Marketing basics

First, recognize that success in the online world requires a total approach. Your website is a critical component of your overall business and a complementary channel that helps you reach customers in new ways. While it's not likely your website will generate significant new customers or sales on its own, when integrated with your "offline" sales and marketing efforts it becomes a very powerful tool.

Integrate Your Online and Offline Business

Place your new website address everywhere you have your corporate identity—your business cards, product brochures, receipts and invoices, in your email signature and even on your delivery trucks.

Register with online directories such as YellowPages.com™ or SuperPages.com. Make sure your employees know and tell customers about your new website too.